GU Comics by: Woody Hearn

After 6 straight quarters of lowered or missed earnings estimates, EA has come realize that they must change their direction if they want to change the slip in their fortunes. To do this they are refocussing themselves to rely on more creative internal game development projects, such as Will Wright's upcoming "Spore", while moving away from their "dependence on professional sports and Hollywood movie franchises". Paul Lee, president of EA's Worldwide Studios, intends to increase EA's portfolio of original, internally designed and developed games from 30% to 50% over the next 12 to 18 months.
Source: Business Week Online more info ]

It's good to see EA's desire to change directions. I just wish it was motivated by some need to produce creative games rather than concern over sliding revenues. And, old habits die hard; so, I wouldn't exactly be surprised if in 12 to 18 months, they're still happily eating the hearts of kittens and churning out the same tired, old, rehashed titles.

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