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Comic for: April 16th, 2008
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Gaming News: "I Think We Need to Talk"
Posted: Wednesday April 16th, 2008 by

David Gardner, CEO of Infogrames (parent company of Atari), in an interview with GameIndustry.Biz said he would consider dropping the name Infogrames in order to move to the more well know Atari. After having replaced their board of directors and hired a new management team, including hiring Sony veteran Phil Harrison to fill the role of president, Gardner said the name change "would be the final mark of the transformation from Infogrames to Atari". Infogrames acquired Atari by way of their acquisition of Hasbro in 2001.
Source: GameIndustry.Biz [ more info ]

If there's any hesitation on Infogrames' part to shed their name in deference to the relatively well know Atari brand, I'm not seeing it. Sure Infogrames only owns 51.2% of Atari, but they've put in an offer on the rest. And this may very well be exactly the move they need to make to revitalized both companies. Highkacking Phil Harrison wasn't a bad move either.

Since the Atari 2600 was pretty much were gaming started for me, I'd like to see the company resurge. I can only hope that's actually possible. I mean, they've been dancing a tight spiral around the drain for a while. And, there's always the possibility that some opportunities are now closed to them due to fear that the company will sink outright.

Anywho, the comic isn't any kind of commentary on marriage, the exchange of names, etc. It just seemed like a humorous setting. Though I do find the name exchange thing interesting. It seems like an old custom that's slowly going the way of the dinosaur. More ladies are keeping their maiden names. More men are takin their wives' last names. And in some cases an entirely NEW surname is created and used. My best friend and his fiance were talking about doing this before they got married. I thought it was a pretty interesting idea.

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